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The Basics
  1. What Is Search Engine optimization (SEO)?
  2. Who benefits from an optimized website?
  3. How much does Search Engine optimization (SEO) cost?
  4. What are Keywords?
  5. What are Doorway Pages?
  6. What are META Tags?
  7. What are search engine themes?
Our Service
 
  1. Who owns the Search Engine optimized pages?
  2. What guarantees does Search Pundits offer?
  3. How will you measure Search Pundits success?
  4. What is Search Pundits most used Search Engine optimization (SEO) strategy or method?
  5. What is Search Pundits main focus of every Search Engine optimization (SEO) campaign?
  6. Why is link popularity important?
  7. How will Search Pundits build my link popularity?
  8. What search engines does Search Pundits focus most of the effort?
  9. Will Search Pundits optimize my competitors' sites?
  10. What is included in my monthly maintenance plan?
  11. Does Search Pundits use doorway pages?
  12. How long will it take to see results Search Engine optimization (SEO)?
   
What is Search Engine Optimization (SEO)?
SEO is the abbreviation of Search Engine Optimization. Search Engine Optimization is a broad definition for the various methods in which websites can be created, designed, and maintained with the intention of being indexed and ranked within search engines and online directories. It is a part of Website Promotion activity to drive more traffic to a website.

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Who benefits from an optimized website?
Any website representing a company or an organization is likely to benefit from an effective SEO (Search Engine Optimization) campaign. If a website has been created and designed without factoring in the abilities of obtaining high rank listings in search engines and directories; it needs SEO (Search Engine Optimization).

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How much does Search Engine Optimization (SEO) cost?
An effective SEO (Search Engine Optimization) campaign is only truly effective if it remains cost-effective with a positive ROI. The prices for Search Pundits optimization programs are neither published nor predetermined. Every website and its objectives are different, and SEO (Search Engine Optimization) techniques are applied accordingly. Our services cost in the range of $250 and up, depending on the client's needs, intentions, and most importantly, their budget.

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What are Keywords?
Keywords are words and phrases (also known as keyphrase or keyword phrase) in which a web surfer enters into various searching tools in order to find information relating to such word(s) or phrases. If you go to Google for example, and search for "car", the keyword you have used is car. In terms of SEO (Search Engine Optimization), keywords are also a portion of coding that exists behind the scenes of every web page, indicated what keywords are relevant to the subject matter and content of that particular page.

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What are Doorway Pages?
Doorways or Doorway Pages are single HTML formatted webpages built with the purpose of capturing traffic for a single keyword. Often, doorway pages employ optimization techniques tailored for performance on only one search engine and do not contain content suitable for retaining quality traffic or leads. These pages are often formatted solely for search engine ranking utility and provide value only in their ability to redirect traffic to a website's index or similar content page.

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What are META Tags?
Meta tags are part of HTML coding; the coding that is behind every web page and document that can be viewed in an internet or web browser. Meta tags are part of the web documents header, indicating valuable resources to the formatting of the document including keyword declarations, a detailed page description.

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What are search engine themes?
Search engines are beginning to use algorithms that identify the main themes of not just a single page that it views, but the entire site. As a result, identifying a theme for Search Engine Optimization, means to identify a core set of keywords that should be in and relevant to content on nearly every page of a website. Often, this means that the rank of any one page can be affected by the content that is on other pages on the site.

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Who owns the Search Engine Optimized pages?
All of the optimization work that we perform, whether to the actual site, to a sub-domain of the site, or to anything else, belongs entirely to the client. We realize that some SEO companies will build doorway pages for their clients, and when the client's contract is up, that Search Engine Optimization (SEO) company will take the doorway pages offline, effectively eliminating the incoming traffic and ranking. Search Pundits does not do that.

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Does Search Pundits do all of the optimization work or does it outsource)?
All of the search engine optimization (SEO), as well as any other work in our contract and proposal, is done in-house by the Search Pundits staff unless otherwise discussed and specified. This practice helps to insure that any work that we do for you will be of the highest quality. We stand behind our work.

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What guarantees does Search Pundits offer?
The SEO (Search Engine Optimization) industry looses credibility every time a service provider offers "guaranteed rankings" to its clients. Search engine optimization is not an exact science; application techniques and search engine formulas change on a weekly basis, making it nearly impossible to guarantee with 100% certainty that a SEO (Search Engine Optimization) company can obtain and maintain X number of first page rankings.

Though our skills would allow us to offer guaranteed rankings to our clients, we chose not to. Often, a #10 ranking on Google for one frequently searched keyword yields more traffic and more targeted traffic than a dozen #1 rankings for infrequently searched keywords on a lesser engine. Our Search engine optimization programs provide the additional support to identify and effectively target these profit-producing keywords.

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How will you measure Search Pundits success?
You will be able to measure the success of our optimization campaign based on the following factors:

  • Generating more annual visitors to the web sites
  • Driving more targeted traffic to the web sites
  • Achieving higher rankings for relevant, popular, frequently-searched term.
  • Delivering timely, clear, and thorough reports
Our monthly reporting will show your web site's ranking for list of target keywords, a comparison of the current ranking to the previous month's ranking, as well as our plans and strategies for each particular search engine included in the report.

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What is Search Pundits most used Search Engine Optimization (SEO) strategy or method?
Search Pundits main focus is the research and application of keywords, development and optimization of content, link popularity building, and site wide optimization. While the first three are self-explanatory, site wide optimization refers to two things: the optimization of all HTML and web page tags, insuring that the pages are search engine friendly and will rank for their keywords, and the altering of the web site to increase lead generation, sales, or to meet the web site's goals.

At Search Pundits, we realize that your company's reputation and your web site's presence are important for business, revenue, customers, and relationships. Search Pundits will not use any search engine optimization (SEO) method that we feel will jeopardize your web site's standing in the search engines.


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What is Search Pundits main focus of every Search Engine Optimization (SEO) campaign?
While the specific focus of our search engine optimization campaigns depend on each client's goals, we are dedicated to one central purpose: To increase the visibility of our clients' websites, bringing targeted traffic to those website through the search engines, in turn increasing sales, conversion rates, or number of leads through the website.

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Why is link popularity important?
Link popularity is the number of external links pointing to your web site and to its pages. This number is used by several search engines in formulas for ranking web pages. The use of link popularity measurements differs among the search engines. For some, it is very important.


Google, currently one of the leading search engines on the Internet, evaluates not only the number of external links, but also the quality of the links that point to your site. The calculation that Google uses is called PageRank and is based on a number of factors, with one of the major variables being the number of quality links pointing to your site (Google calls these votes for your site).

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How will Search Pundits build my link popularity?
Just as with the automated search engine submission programs, Search Pundits does not employ the use of any automated link popularity builders. Search engines put less weight on links that are artificially built with automated programs, as they tend to lead to "link farms."


Instead, Search Pundits will contact web masters of sites in your market and in related markets, and request that they link to your site. Search Pundits will document the ongoing link popularity building campaign and report our progress on a monthly basis as part of your monthly ranking and traffic reports.

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What search engines does Search Pundits focus most of the effort?
While there may be thousands of "search engines", most of them use results from one or more of the major search engines or directories. The search engines and directories that account for the largest portions of Internet traffic currently are: MSN, Yahoo, Google, AOL, Ask Jeeves, LookSmart, InfoSpace, Netscape, and AltaVista. Other search engines that Search Pundits focuses on are Teoma, WiseNut, AllTheWeb, Lycos, HotBot, and the Open Directory Project.

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Will Search Pundits optimize my competitors' sites?
Search Pundits offers exclusivity to any client for whom this is desired or needed. We understand the complexity and competitiveness of the business and Internet industry. We work with our clients to achieve success and market domination in the Internet market.

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What is included in my monthly maintenance plan?
There are slight differences in some of the monthly maintenance plans that we offer. The maintenance plan is based on the search engine optimization campaign. If the initial optimization campaign is intensive, the monthly maintenance will be too. The services included in our monthly maintenance plans are: monthly ranking reports, industry research and application, re-submission if necessary, link popularity (and PageRank) building, and additional online marketing and advertising ideas and opportunities as they arise.

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Does Search Pundits use doorway pages?
As we mentioned, Search Pundits does not pursue any strategy that might place our client's web site, company name, branding, or anything else at risk. The search engines were overwhelmed with spam doorway pages that were submitted to them and that were cluttering up their results pages. As a result, they have started to eliminate the role of doorway pages in their ranking formulas.

By definition, a doorway page is merely a page that is built to rank well in the search engines. At Search Pundits, ALL of the pages that we build, re-create, or revamp, are done with the intent of ranking well in the search engines for the target keyword.

There are rules to this game though. The target keyword must be relevant to the page in question, and the page must have content that is optimizable for the target keywords.

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How long will it take to see results Search Engine Optimization (SEO)?
It will take anywhere from 3 to 5 months to reach the highest results from your search engine optimization (SEO) campaign. That's because some search engines can take anywhere from 1 to 3 months to include a web site in their databases.

One of the ways that Search Pundits counteracts this problem is the use of paid spidering and paid submission programs, such as Yahoo, Lycos and etc. While we are waiting for the search engines to index a web site, we sometimes suggest that use of these paid programs.

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